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Why Do You Need Email Marketing?

What is Email Marketing? Have you ever received an email from a company you either subscribed to that was letting you know of a sale happening, sending you the latest news, or inviting you to attend an event? Email Marketing is the best way to get your information out to the public and ultimately to your target market. Take the first step by requesting a free quote.

Presence

Having an online presence is key to growing and becoming a successful company today. There are two important factors in having a positive and attractive presence online: 1) consistency and 2) engagement. Customers and clients are more receptive of companies that engage with them and send them the latest updates or news frequently. There is a line of how many is too many emails and it is an Email Marketers job to gauge the audience and only send out the appropriate amount of emails that will attract viewers as well as gain their favor. You don't want people becoming annoyed or unsubscribing.

  • 91% of shoppers want to hear from companies they do business with via email. (Source: Sleeknote, 2019)

Promotions

The best way to promote a sale, discount, event, or update is through email. An Email Marketers responsibility is to design captivating layouts with the appropriate information and send it to people who may be interested in order to be most effective and beneficial to the company.

  • 80% of business professionals believe that email marketing increases customer retention. (Emarsys, 2018)

  • 59% of respondents say marketing emails influence their purchase decisions. (SaleCycle, 2018)

Personalization

Customized emails that meet each individual's need or information produces a friendly and responsive vibe. One great benefit of hiring an Email Marketer is that they can adapt the emails to relate to the consumer or client. One way is through personalizing the greeting to include the person's name. Another way is to segment groups of people by interest or behavior so only the relating emails go out to the corresponding recipients.

  • Marketers who use segmented campaigns note as much as a 760% increase in revenue. (Campaign Monitor, 2019)

By hiring a professional Email Marketer, your content is able to reach the audience in an effective manner. From newsletters, blog posts, sales and promotions, events, and more we handle your news for you. Contact us today for a free quote.


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